Digital Marketing Specialist

Are you passionate about digital marketing, web tools and innovative ways of working? We are looking for colleagues to join our team and contribute to interesting projects impacting digital sales and providing our clients with a great experience. In particular, we are looking for applicants who are passionate about creating high-quality, compelling marketing content and who want to research the best practices to position a platform in the market.

What you’ll learn and do:

You will be part of a team supporting our customers in their transition towards digital sales and allowing them to benefit from the growing importance of e-commerce. 

As a digital marketing officer, your role is to support the marketing team of this project to optimally position the new sales platform in the market. You will work closely with internal and external project managers on a daily basis and carry a wide range of responsibilities. You will determine the optimal marketing strategy, take appropriate actions to implement it, and always seek to improve your activities. 

As part of the PwC community, you will also have to focus on operational excellence and continuous improvement in order to create an uninterrupted value stream that always feeds the needs.  You will provide high-quality services and continuously look for improvements in your daily tasks. 

Digital marketing activities: 

- Establish a long-term marketing strategy in order to systematically onboard customers on the multi country platforms.

- Determine the optimal keywords for the new platform in Google. Identify the most appropriate keywords and how to implement them in the solution.

- Ensure best practice to maximize traffic through Search Engine Optimization and Search Engine Advertising.

- Create and manage social media listings to create awareness around the platform.

- Research the effectiveness and quality of other online marketing tools (such as DV360, Google Shopping, …) to target customers cost-efficiently.

- Establish a promotion strategy to improve online orders. 

- Follow-up the results of the marketing efforts and change the strategy and activities accordingly.

- Create documentations and flows to ensure marketing continuity

- Create and update important marketing documentation, e.g. presentation, promotion video, social media content, etc.

Always looking for continuous improvement:

-Help to improve process and organization

- Discuss possibilities with the team leader and other team members to implement new solutions

- Participate in internal or external projects aimed at streamlining processes and increasing efficiency in daily operations

Supporting the project management: 

- Consolidate all important files (minutes, contracts, deliverables, invoicing, etc.)

- Support communication between various stakeholders

- Coordinate internal and client meetings and draft meeting minutes

- Act as the right-hand of the project/programme manager and help him/her with any ad hoc activities

About you

- Bachelor’s degree or Master’s degree

- Minimum 3 years of relevant experience 

- Previous experience in Media agency is a plus

- Interest in web-based technologies

- Fluent in English, French and Dutch (both written and spoken)

- Keen to help PwC clients have the best possible customer journey

- Curious, keen to learn and develop your knowledge and skills

- Interested in hands-on experience

- Client-oriented and solutions-oriented

- Multi-tasker (achieving maximum time efficiency) 

- Strong organizational and analytical skills

- Excellent communicator (also via phone and email)

- Team player and collaborative

- Works in a structured way and able to manage stressful circumstances

- Able to prioritize in a fast-paced environment

- Proactive, showing initiative and a strong sense of responsibility

- Able to work independently 

- Experience in working in an Agile & Lean environment is a plus

Looking for a career where you’ll really make a difference? Then we look forward to meeting you!